So you just set up an impressive eCommerce shop. You’ve created a fantastic website, selected trending items that you will sell in your store, and you feel like you’re ready for the sales to roll in. But so far, the sales of your eCommerce store are nothing short of underwhelming.
In that regard, setting up an eCommerce store is only the first step of developing a successful online business, as now you need to establish some sustainable, tried, and true tactics to increase the volume of your actual sales. Luckily, boosting the sales of your eCommerce store isn’t as challenging as you might initially think, and it doesn’t require you to burn yourself in the process.
In most cases, this is a combination of more tactics working together in unison in order to help you reach your revenue goals and objectives. In this article, we’ll go through four tried and true tactics to help you increase your eCommerce store’s bottom line without spreading yourself too thin.
Consider Using Paid Traffic To Drive Sales
If you want to significantly increase your eCommerce sales, besides using organic social media marketing, you should also consider using paid ads to drive traffic to your website. While only your existing social media followers can see the content you share on your accounts, paid ads, regardless of whether we think social media paid ads or Google paid ads, will let you reach new audiences that haven’t interacted with your brand so far.
With sponsored content, you get the opportunity to target the right people with the right ad. You can reach your target audience based on their demographics, buying interests, gender, age, etc. Also, make sure that you become regular in your efforts, as most people have short memories and don’t really pay attention to brands that reach them every once in a while.
To get the best results, we advise you to explore the possibility of placing paid Google ads that will put your business right next to people’s search queries on the most popular search engines. If you don’t have any experience in setting a campaign yourself, you can turn to a professional Google ads agency to do the heavy lifting for you and make the first step toward building an extensive customer base.
Introduce Live Chat Or Install A Chatbot
Besides placing ads to acquire new customers, you should also think about how you can engage better with your existing ones, increase their customer lifetime value and make them spend more with your business. Well, the most excellent way to do this is by providing exceptional customer service and making them know that your business is always available to answer their inquiries and help them on their customer journey.
In that context, you should consider employing the latest intelligent customer support systems like chatbots which can be a fantastic resource for your eCommerce business. These AI-powered systems don’t just ask basic questions or guide customers. They can also carry extended two-way communication and build and nurture customer relationships like humans. The best thing about the latest generation of chatbots is that they can constantly learn from previous user interactions and customize future ones. This is precisely what makes them perfect for handling repetitive tasks, reducing the load and cost on human support agents without compromising the quality of your service.
Track User Engagement And Find What Works For Your eCommerce Store
As a data-driven business owner, you should also know that there are numerous eCommerce metrics and KPIs that you must track in order to improve your store’s overall performance and increase your bottom line. In fact, your online store, social media profiles, analytics software, and some eCommerce tools all capture a treasure trove of data that you can use in order to boost your revenue.
Contingent on the stage of the sales funnel you’re trying to target, the customer engagement metrics you’ll track can greatly vary. For instance, during the conversion phase, metrics like average order value and cart abandonment can take precedence over overall reach and social media impressions.
Build An Extensive Email List
Finally, even though email marketing comes with an enormous potential to boost eCommerce sales, it’s still an underused tactic. In that regard, an extensive email list can help you target and retarget potential clients at a much better conversion rate than any other sales-increasing method.
You should try to personalize your company emails with named greetings and develop audience-segmented email lists to increase sales. However, make sure that you exclude existing email subscribers from old emails. Retargeting is best suited to provide new information only.
There’s no need to test all these tactics simultaneously. Start with one, like developing a paid ads campaign, and see the results. Then, slowly, incorporate the other tactics one by one and see which ones bring you the best results. Increasing your online sales is an ever-learning process. The more you’re willing to be innovative and put a step forward, the higher your chances of outperforming your competitors will be.