Social media plays an important role in many areas including brand recognition, audience engagement, lead generation, entertainment, inspiration, education, and more. The content you post on your platform can help determine your social media success in the areas mentioned. However, with so much information online getting your audience’s attention can be a little difficult. You need to ensure the content is well-received, relevant and will create an uphill growth on your social media platform.
So, what content strategies should you implement to help grow your social media platform?
Create more videos
According to recent research, more people online prefer watching videos on social media as opposed to other media content. The same shows that more people on social media platforms share video content as opposed to images and audio content.
For that reason, you should focus more on sharing video content on your pages. Thankfully, sharing video content on social media has now been made easier. Most social media platforms have ways for users to take and post videos on their pages without having to struggle. This means that you do not have to acquire professional videography skills to posts simple videos on your social media platform.
Repurpose your content on other platforms
Many people on social media especially on platforms like TikTok are so focused on creating new content after another, forgetting the old content that got them TikTok likes, views, and followers in the first place. Repurposing your old content is a great content strategy to bring more likes. And appeal to a new audience on your social media platform.
There are several ways you can repurpose social media content on your platform. First, there is recycling where all you have to do is repost your old content just as it was. You would be surprised that this would get you even more likes than when you posted the content before. Another way to repurpose your content is to post it on other social media platforms other than the original page where you posted it. Lastly, you can tweak already existing content and make it fresher and more entertaining.
Go live on social media
If you want to build a connection with your audience, posting on the platform does not just cut it. You have to engage with your audience and build a strong social media presence if you want to grow your platform. One of the best ways you can do this is by going live on your social media. This is a great way to interact with your audience. Going live can also help you grow your platform when you engage with new people and create a new following.
Follow new trends
Social media has become an important part of our daily lives. For many of us, the first thing we do in the morning is pick up the phone and log into social media to check out our favorite creators and the new trends on the media platforms.
Since social media is important to many people, many creators flood the platforms with content with an aim of connecting with their viewers and followers. Because of content overload, it can be difficult to connect with the audience. Staying updated and creating content that follows the latest social media trends will help you stand out in the crowd and connect to more people online.
Feature user-generated content
Adding content created by your fans or followers is a great way to post unique content and connect with your audience. It is a great way for you to build your social media platform. And simultaneously show that you care about your followers. It’s easy, all you need to do is repost content creates by your fans and tag them. Not only does this build your social media presence but it also gives you time to rethink your ideas of posting new content on the page.
If you use your platform to advertise your small business. Then influencer marketing is a great route to take if you are looking to grow the social media platforms. Posting ads on your page every day can be exhausting to your audience and may make you lose connection with a lot of them. This is why you should implement other advertisement strategies like influencer marketing. This way, you get the best off social media advertisements. And also get to post fun and engaging content on your page.