What Are Different Types Of Logo?

Logo ontwerpen is one of the most important parts of everyday life. You can see it when you take your breakfast from your fridge or in the car when you drive or see it on your desktop when you sit for work. But did you know there are 7 main types of Logo ontwerpen that have their advantages and limitations? If you want to give your business perfect and unique for the next time. Let’s read about these 7 types of this.


This is one of the most common logotypes that businesses use. It only contains the name of the business in text alone. This is the simplest type of logo that you can try. The wordmark logo is based on handwriting, especially signatures.

Famous examples of wordmark logos are Coca-Cola, Disney, Google, Facebook, etc. The simplicity in the wordmark conveys the history, confidence, and stability of the brand.

Letter mark

The letter mark logo is also known as the monogram. The letter mark logo is based on the first letter of the brand. Famous examples of letter mark logos include Cable News Network or CNN, Home Box Office, or HBO. The letter mark is ideal for them whose name Is difficult to pronounce. Shortening the logo also makes it easier for the audience to remember.

The letter mark Logo ontwerpen is also known as the monogram. By nature, these are more compact than other logos that combine images. These types of logos look well in square-shaped small spaces. The letter mark logo should be distinctive and inviting that focuses on the core value of your business.


A combination often combines a letter mark and a wordmark. This is also known as logomark. Due to its flexibility, the use of this type of logo is common and popular. You can use the symbol of your combined logo anywhere you want. This combination mark can be used besides, front, or below of the text. Oftentimes the combination is used with a letter mark or wordmark that describes the business.

Pictorial mark and logo

The pictorial mark logo describes the simplistic meaning of the business. That means this should be representative of elements that make the brand associated with the audience.

Some of the logos are described with two types of the logo – they started with an emblem and then changed from this as soon as they got established in the market. If you are new in the business and want to get this type, you can go for the wordmark. But make sure the wordmark is associated with the symbol of the business.


MascotsThe next type only combines a picture rather than any word or letter. This is quite risky to use an abstract logo when you are new in the market. Because every people may not interpret in the same way with an abstract. Still, with a good strategy, your brand logo differentiates each other in the competitor market. With an abstract logo, you can showcase your brand identity which is unique and recognizable in the market.

The mascot includes a graphically designed character. The figure used here is often cartoonish and funny. The mascot defines itself as the spoken character of the brand. These types are ideal for kids and family audiences. The brand owners often use here dressed people to attract attention around the public area. Some of the examples of mascot Logo ontwerpen are Colonel in KFC or kool-aid man. These types should be reshaped in an actual way so that they can accommodate all types of marketing material or in the advertisement campaign.

Dynamic Mark

The dynamic mark logo can be used in different contexts to adapt to the type of business. Ideally, they don’t come with a front color text combination. The dynamics are often based on branding materials. There is limitless creativity in a dynamic.


Here are different types of logos that you can use for your business. These types are used with different concepts. You need to choose a logo that is distinctive and different from others. Remember, this is the most important part that describes the elements of your business to the audience.



Saeed Akhtar is a seasoned freelancer and digital marketer, boasting a rich background cultivated over five years in the industry. With a passion for innovative strategies and a keen understanding of the ever-evolving digital landscape. Saeed Akhtar brings a unique blend of creativity and expertise to his projects, consistently delivering results that exceed expectations.