What are the 15 amazon leadership principles in 2023?

What are the 15 amazon leadership principles in 2023?

Amazon insistently covers its business around its clients and always focuses on speed, and creativity to respond to the modifications need in the market. Amazon attempts to be the best company in the world. It works dedicatedly to set leadership principles for many years. In this article, we will discuss “What are the 15 amazon leadership principles in 2023?” If you want to know further about it then read this article from start to end.

Amazon’s leadership principles show the working strategy of Amazon, and how it raises leaders. How does it push talent? Every principle is created with the particular aim of shaping and improving behavior in an organization.

Recently, Amazon contains the ESG “Environment, Social Governance” and sustainability, which enables them to make further workable workforce, improve the lives on the planet, and took charge of its wide impact on the world.

Amazon’s Leadership Principles —– Overview

Amazon designed some leadership standard that helps the organization improve its behavior and develop a completely dedicated workforce. It is the framework and support for Amazon’s organization.

Amazon’s Leadership Principles

Amazon uses 16 Principles, which they called Amazon Leadership principles. They designed these principles to direct how their workers think, acts, and interact with other and in everything that they do. These principles are one of the things, which make Amazon unique and enable it to be the world’s best-class and customer-centric organization.

Amazon announces new leadership principles.

Amazon announced on January 12, 2017 that they were updating their leadership principles. They based the new principles on feedback from employees and leaders around the world, along with the company’s current business environment. The company has been working to iterate and evolve these principles over time to make sure they can continue to hold true in a rapidly changing world.

Here below are some great principles to follow according to Amazon policy.

  1. Customer Obsession

16 Amazon principles started with customer Obsession. Successful organizations are customer-centric and ensure to satisfy their customer’s needs. Like other successful organizations, Amazon also starts with customer obsession. They make struggle to build trust with their clients.

Amazon is recognized for its customer-centric method. According to Amazon, “Leaders begin with the customers and work backward.” In simple, it means that leaders always work to satisfy their customers and work for their support. However, they also focus on the competition in the market and they obsess over customers.

Customer Obsession

Customer obsession revolutionizes according to the desires of their customers. No matter, whether they are making new products or working for the enhancement of their customer’s experience. Amazon focuses on its customer’s needs more than any other thing. Amazon remains to work for the customer obsession as it grows continuously. They make sure to work according to the customer’s needs and try to satisfy their customers.

  1. Ownership

Amazon leaders are always cooperative with their teams and never say “NO” to anyone on the team when they have to do something. They do not say to anyone, that is not their job. Amazon leaders do not only think about the well-being of their team, they think about the future. They focus on the long term. They never compromise long-term values for short-term and rapid outcomes. Amazon is an organization that let its workers think as if they are owners. They are appreciated to think about their effect on the whole company and their role in the well-being of the entire organization.

  1. Invent and Simplify

Amazon designed these principles to urge inventiveness and simplicity in the workers. One of the major principles is that Amazon Leaders “Find new ideas from everywhere.” In simple, they are always looking the new ideas and ways that help them to improve their business, and they are never fearful to accept change. Amazon encourages its workers to be entrepreneurial.

Successful organizations expect innovation and creativity from their workers and give them an independent environment to modify things according to their work needs. Additionally, they encourage their workers to find simple ways to make everything easy and simple. Therefore, Amazon also implies this principle to make things simple.

  1. Are Right, A Lot

This principle of Amazon declares that leaders must have strong decision-making skills (Judgment) and good character. They should find out wide viewpoints and work to deny their viewpoints and beliefs.

In simple, this principle states that leaders should make decisions that are for the benefit of the organization and its customers. Amazon thinks that leaders who have these skills are more probable to make predictions and decisions that make it worthwhile for the organization and customers.

  1. Learn and Be Curious

This principle of Amazon is all about learning and enhancing individuals. Leaders are amazon should never

Think that they have done their learning and always look the ways to enhance their performance and behavior towards the organization. They find a wide perspective.

They are always curious about new opportunities and act to find out about them. It enables Amazon’s leaders to remain forward of the curve and enable them to innovate and embrace changes.

  1. Hire and Develop the Best

Amazon is a company that makes leaders and polishes people’s talents. Amazon is recognized as one of the major and best e-commerce companies. They are doing their best from their early days when they are a small organization to their present status. Brilliant people drive their success.

Leaders in Amazon are encouraged to identify brilliant talent and hire. It is the basic reason behind the principle “Hire and Develop the Best.”

  1. Insist on the Highest Standards

This principle of Amazon is clear in telling everything from the products that Amazon offers to the method that it runs its business. Amazon’s leading faculty are struggling to raise it constantly. They urge their teams to make and deliver high-class products, customer services, and good processes to make products. A different and unique methodology Amazon for doing business makes it unique from others. They do not accept the poorness and ordinariness while insisting they do everything perfectly. This behavior ensures the excellent performance of the workers and ensures the quality of products, customer services, and best processes. This makes Amazon one of the most popular companies all around the world.

  1. Think Big

This principle of Amazon encourages everyone working in the organization to think of something big. Amazon encourages its employees to think uniquely and look at the unique best ways to serve customers well. Leading faculty at Amazon makes and interacts in a bold way that stimulates good outcomes. Big thinking encourages them to find new and creative ways to serve their customers and get good outcomes.

  1. Bias for Action

For running a business efficiently, speed matters the most. Amazon trust that many decisions can be modified and there is no need of studying extensively. Amazon’s “Bias for Action” encourages taking a risk.

When an organization is capable of more rapidly, it can test and repeat the things, which do not come with its benefits. This enables them to explore beneficial solutions rapidly as compared to their competitors.

By being rapid to act, Amazon is capable to grab new opportunities that other organizations missed. This quickness is the key factor in the success of Amazon.

  1. Frugality

Amazon has been recognized for its frugal ways. In its starting days, workers would use again the wrapping material from delivery to save money. Amazon is popular for its fragility these days as well. This is shown by its principle “Accomplish more with less.” It encourages workers to be creative and use available resources. Additionally, it encourages employees to find creative ways to achieve more with fewer resources.

  1. Earn Trust

Amazon is considered Trustworthy all over the world. The leaders at Amazon gain trust by listening, talking honestly, and behaving to others with respect. They are also frankly empathetic, even when doing this is looking hard and embarrassing.

Amazon leaders set themselves and their teams against the best and make the struggle to be the best. They give such an environment to their workers so that they can have a hard discussion with others. It results to make them confident and supports relationships.

  1. Dive Deep

This principle of Amazon put pressure on leaders to be connected with the details of their work. They should stay updated and informed about what is going on in the organization, whether it is about workers, the production process, and technology.

The “deep leaders” are urged to be doubtful when metrics and reality differ. They must be eager to examine the discrepancies. Leaders do not feel hesitant in doing something, which is considered “beneath” their level.

  1. Have Backbone; Disagree and Commit

Leaders at Amazon need to be firm and believe in them without negotiating social cohesion. If they made a decision, they need to commit solely. This principle is designed to make an environment of debate that enables the best ideas to stay at the top but also maintains respect and commitment from all individuals. It can be hard to maintain the balance but it is important for powerful leadership.

Recent Addition to leadership principles amazon

Amazon has added two more principles to its list of principles that are below:

  1. Strive To be Earth’s Best Employer

Amazon designed this principle with the intent of working to make the organization that is safe, creative, broad, and just. This aim is to lead with compassion and think about whether their workers are emerging, achieving strength, and prepared for future challenges. Amazon thinks long-term for their worker’s success.

  1. Success and Scale Bring Broad Responsibility

This principle focuses on being thoughtful and responsible. A responsible attitude results in success. You need to think that how you affect others outside and inside the organization. Amazon stands among the successful organization and its responsible behavior makes it successful.


Saeed Akhtar is a seasoned freelancer and digital marketer, boasting a rich background cultivated over five years in the industry. With a passion for innovative strategies and a keen understanding of the ever-evolving digital landscape. Saeed Akhtar brings a unique blend of creativity and expertise to his projects, consistently delivering results that exceed expectations.