The internet makes it easier than ever for worldwide consumers to find products and services in their native language. In fact, 56% of buyers consider the ability to get product information in their mother tongue more important than price. If your company’s website is not adapted to meet that expectation, you may be missing out on a huge chance to expand the global footprint of your business. Moreover, you also provide a significant edge to your competitors in their efforts to increase market share.
A strategic focus on localization can help you bridge that gap and increase sales globally.
Using localization software to improve your sales
The first step toward unlocking new opportunities in new markets is localizing your website. To make the most of it, you need reliable localization software.
Localization is the process of adjusting a product or service to fit the culture and language of users in a target market. Going beyond mere translation, it involves customizing your website’s user interface, payments, images, data and time formats, or customer support to local preferences and expectations.
The good news is that localization doesn’t have to be hard. With the right localization technology, you can release multilingual products more quickly and with the highest quality possible. The Phrase Localization Suite is one of the leading localization solutions on the market. It combines automation and artificial intelligence to power high-quality, scalable, and fast localization for teams of any size.
How localization can improve your sales
Now that you know what localization truly means and how you can benefit from a localization platform, it’s time to see the ways this can help you boost your sales figures.
Entering new markets
When introducing your business to the global economy, you may confront a variety of obstacles. Legal concerns, logistical obstacles, as well as cultural and communication obstacles, can impede your progress.
Even though localization cannot eliminate all of these challenges, it can certainly help you overcome cultural barriers and avoid cultural faux pas that could be detrimental to your brand’s image.
With an effective localization approach, your business may acquire traction in a new market far more quickly, and you’ll surely avoid embarrassing translation errors.
By localizing your content, you’ll demonstrate your dedication to serving the needs of your clients. It is more likely that a consumer will purchase a product or service from you if you address their demands. But you need to do it in a way that’s easy for them to grasp and that makes them comfortable.
Localizing all aspects of the customer experience, including user manuals, payment options, and even customer care, can make it much simpler for your customers to decide to purchase your product or service.
By translating your websites for the worldwide market, you can exercise complete control over your message and provide customers in all countries with an experience that is consistent with your brand.
It is far simpler to ensure that the messaging associated with your brand is delivered as you intend, rather than having to worry that it will be miscommunicated by third-party businesses or agencies.
This is taken a step further through the process of localization, which ensures that the material is not just translated but also takes into account the cultural subtleties and preferences of each market. It helps to improve the image of the brand while also maintaining its consistency.
The most advanced website translation and localization tools available today make it much simpler than ever before to communicate in a personalized manner with clients located in a variety of international markets.
Thanks to this, you can maintain control of your online message while simultaneously responding to the needs of regional customers and extending the digital footprint of your company at the same time.
Because of this greater ability to segment markets and appeal specifically to local audiences, the efficacy of messaging and targeting can be significantly improved.
Loyalty boosts revenue
If you give your customers a positive experience when they use your product, you will begin to earn their trust, which is absolutely necessary for developing brand loyalty. Gaining the confidence of your customers will be easier if you communicate with them in their local language and modify your product accordingly.
Customers that are happy with your products and services will feel a sense of loyalty toward your company and are more likely to remain advocates of your business.
Your business will be more successful and you’ll enter new markets much more easily with the help of localization. However, understanding the power of localization is just the beginning. You still need to implement the right localization platform to make the most out of your localization efforts.